A real estate agent's normal workday consists of a number of tasks, such as overseeing the prospective clients, managing teams, handling legal matters, setting up negotiations for sales closings, assessing properties, and generating the new leads. Staying organized during all of these tasks is critical to your success as a realtor.   

In your daily life, a real estate CRM (Customer Relationship Management) is crucial because it serves as the main system for your company and keeps you organized and focused. 

What is CRM for real estate? 

The functions of a real estate CRM include managing property listings, tracking all client interactions, gathering customer insights, handling transactions, automating internal processes, and more. In summary, integrating with a mobile CRM app for your real estate company will revolutionize the way you run and manage your enterprise.

Building solid client relationships and attending to their needs, preferences, and expectations are key components of sustainable success. For real estate companies, a CRM that enhances customer management might be revolutionary. In the end, it may result in more recommendations and completed transactions as well as more client satisfaction and loyalty.

Why is CRM software necessary for real estate agents?

CRM software is necessary for real estate agents for a number of reasons.

1. Easily capture leads

By collecting leads from multiple sources, such as web forms, chat widgets, and more, a CRM system improves your prospecting game. Through Kanban views, your agents may access and filter leads and add tags for simple location and interest-based classification. For example, a prospective buyer expresses interest in properties in a certain area by completing an online form. In addition to recording this lead, the CRM system enables the agent to classify it using tags such as "first-time buyer" and "urban area."

2. Nurture leads on its own

You may quickly set up automatic sales sequences for lead nurturing with a CRM system. You can create a variety of communications, including follow-ups, welcome emails, and even reminders for tenants whose leases are about to expire. Additionally, your real estate agents can set task reminders for themselves to call a customer at the agreed-upon time during the lead nurturing stage.

3. Use automation to increase output.

No salesperson ever said, "I want to do non-sales jobs." You can quickly take advantage of automation to save time and money with a real estate CRM. You may reduce the amount of time you spend on non-sales and repetitive duties by using an advanced CRM like PropFlo. In order to speed up transaction closing, you can concentrate on developing relationships by scheduling tasks, automating emails, and managing reminders within the CRM. PropFlo's in-house AI engine assists you in creating incredibly customized emails for contacts.

4. More in-depth connection development 

Customers of today desire to communicate through a variety of ways. Your other data sources, like WhatsApp chat and email, are connected with a real estate CRM. Your sales staff may be empowered with comprehensive client information, including earlier encounters like chats, by having unified access to several communication channels in one location. Your teams may engage in deeper dialogues and forge closer bonds with clients once they have a comprehensive understanding of them.

5. Insights supported by data

A real estate CRM makes use of integrated analytics to gain a deeper understanding of your customers and market. With the native AI built into some CRMs, such as PropFlo, you can track conversion rates, analyze lead quality, and spot trends to maximize the effect of your data-driven decision-making and marketing initiatives. In order to help prioritize the appropriate deal at the right time.

6. Improved administration with built-in CPQ capabilities 

For real estate agents to effectively prepare and distribute important papers like purchase agreements, rental agreements, house inspection reports, loan-related documents, and more, CPQ (Configure, Price, Quote) capability is necessary. Agents can develop standardized templates for a variety of papers using a comprehensive CPQ system that is coupled with a real estate CRM. This ensures that the information is accurate and consistent. Actually, a CPQ system is integrated into PropFlo. It makes it simple to customize according to customer information, property facts, and legal needs.

7. A thorough 360-degree perspective of clients

By tracking how prospects behave on your website, a sophisticatedsystem may help you optimize your sales crm funnel. A CRM connects sales and marketing initiatives by providing a thorough picture of all prospect activity. This comprises:

• Potential actions on your website 

• Transcripts of phone calls, emails, and chat sessions

• Interaction with promotional materials

• Notes from salespeople, forthcoming meetings, and appointments

You acquire a thorough understanding of your clients. Lead scoring is a feature of CRMs such as PropFlo that assists in determining which leads are more likely to convert. As a result, the pipeline becomes stronger.

8. Faster deal closure with AI

Deals frequently suffer from missing information or insufficient data in the absence of a CRM. You must search spreadsheets for important information that could make or break your sale. You can easily prioritize your sales funnel with a CRM system like PropFlo, which gives you all the deal insights by analyzing the details with the help of AI, and AI can be used to evaluate lead interactions and recommend the best course of action for optimum effect. The next question is, how do you choose the best CRM for your real estate business? Should you consider mainstream CRM solutions with versatile customization or industry-specific CRM only?

To make this process easier for you, we have analyzed 25+ CRM solutions through our evaluation process and then shortlisted the 5 best CRM systems for the real estate industry so that you can choose the right solution for your business. 

The Top 5 CRMs for Real Estate Companies in the Market

1. PropFlo - Best CRM for real estate agents seeking AI Powered lead management and marketing automation

2. HubSpot Sales Hub— Best CRM for automation

3. Real Geeks— Best for lead management

4. Salesforce— Best for reporting and analytics.

5. Follow Up Boss— Best for integrations

 

1. PropFlo CRM

Best for agents seeking AI Powered lead management and marketing automation

PropFlo CRM is a comprehensive CRM (Customer Relationship Management) platform designed to help Real Estate channel partners and agents manage their sales pipeline and client relationships more efficiently. 

It increases revenue growth through faster decision-making, enhances customer relationships with insightful data, and creates a sales pipeline with high-intent leads. Despite being a widely used CRM system, it provides flexible customization options that enable real estate brokerages, individual agents, and property management firms to personalize real estate sales software.

Key features: 

• Contact management: Arrange clients, leads, and other contacts according to factors like location, past interactions, and buying/selling preferences.

• Unified view: A single window that shows patterns, trends, and customer behavior across all touchpoints.

• Deal management: Maintain the essential information you need to start your day without wasting time by managing and tracking deals at every stage using a Kanban view.

• Pipeline management: With the assistance of your PropFlo AI Sales assistant, capture and qualify high-intent leads to create a robust pipeline.

• Communication channels: Use a single platform to interact with prospects via their preferred phone, WhatsApp, email, and social media channels. However, note that the limited emails can be a challenge for bulk requirements. 

• User-friendly interface: Real estate agents can manage operations more effectively and save time and money by using an easy-to-use interface and streamlined setup procedure.

• Workflow automation: Make repetitive tasks like sending reminders and follow-ups, making and sending invoices, and updating records automatic.

• Third-party integrations: Integrate with the readily available dozens of third-party apps on the PropFlo marketplace.

Key takeaway:

PropFlo is the top real estate CRM to manage the entire sales process. Its advanced AI features can significantly enhance your sales efforts. 

2.HubSpot

Ideal for automation

A complete CRM and sales automation solution, HubSpot Sales Hub boosts the sales funnel, streamlines processes, and eventually boosts profitability. Small sales teams can benefit from its free plan, which includes essential sales features and is a part of the customer platform.

With its user-friendly and all-inclusive system, HubSpot is a popular solution designed to scale intelligently and prospect more intelligently.

Key features:

• Sales automation: Assists in the development of lead, task, follow-up, and other workflows. 

• Lead management makes it possible to effectively capture, prioritize, and nurture leads.

• Forecast management: Accurately projects future sales using AI 

• Custom dashboard: Adapts workspace to provide instant access to crucial information and insights

Key takeaway: 

Compared to other CRM options available on the market, HubSpot Sales Hub's per-user plans can be pricey for small businesses.

3. Real Geeks

Best for lead management

A state-of-the-art program designed specifically for real estate agents is called Real Geeks. It makes it easier to move leads directly from the website to the CRM, with a focus on lead generation and conversion.

With immediate responses to your prospects, the GeekAI chatbot (texting assistant) improves speed-to-lead. It works around the clock to ensure that even when agents are busy or not on duty, the conversation continues uninterrupted.

Key features:

• Basic features, such as a search bar, blogging tool, customization options, and call to action, are all included in website templates.

• If agents do not act, idle lead assignment allows for reassignment.

• Automated drip campaigns: Assists with A/B testing, using pre-made templates, managing subscriber lists, and producing auto-responses

• In-app, email, and SMS notifications: Helps track leads as soon as they enter the system for agents to nurture and follow up easily.

Key takeaway: 

Real Geeks provides modules for personalized pricing. But it costs more than its rivals, which can be difficult for businesses with tight budgets.

4. Salesforce

Best for reporting and analytics

Businesses in a variety of industries utilize Salesforce, a well-known CRM solution. It is intended to assist sales teams in managing contacts and prospects, increasing sales productivity, and closing more deals. Salesforce also offers client support to get started and optimize its advantages because it is challenging to set up.

Salesforce is the greatest option for big, complicated, and quickly growing companies because it provides a wide range of features along with customizations and integrations.

Key features:

• Lead auto-assignment: Enables lead distribution to the respective team members using auto-assign rules.

• Lead management and scoring: Enhances accuracy of the lead forecasts 

• Sales AI: Provides the power of generative AI and predictive intelligence 

• Integrations: Integrates with over 3,000 platforms, allowing you to connect various tools and applications used within your real estate business.

Key takeaway:

Salesforce is an all-in-one CRM, and therefore, with many benefits, it also comes with a couple of challenges. It is complicated to set up and time-consuming to maintain.

5. Followup Boss

Best for multiple types of integrations

Leading real estate CRM Follow Up Boss was developed for companies of all kinds, from larger brokers to top-performing teams and individual agents. Because they have been continuously providing top-notch services like limitless leads and contacts, automated follow-up, and drip emailing to clients, it has been well-known in the business for years.

The platform is ideal for companies with dynamic business processes because it is very flexible and offers a wide range of integration options.

Key features:

• Integrations: Provides 250+ integrations with lead sources (Zillow, Ylopo, Real Geeks), website providers, marketing platforms, and more

• Lead capture: Never miss a potential client. It captures leads from Zillow, Ylopo, Real Geeks, Facebook, and more.

• Personalized follow-up: Helps automate personalized communication via texts and emails. 

• Report: Provides agent reports to analyze business growth and agent performance

Key takeaway:

Follow Up Boss is an excellent option for managing real estate operations, but it requires technical know-how to set up integrations effectively.

How to choose the right CRM for your real estate business?

It is time to choose the best CRM for your company now that you have investigated popular CRM options and real estate CRM systems. We have put together a list of crucial factors to consider when assessing CRMs.

1. Key features to look for

• Lead Management: To manage leads according to their propensity to convert, look for a CRM that provides lead management. Your staff will be able to focus on closing business and manage leads more efficiently.

• Automated workflows: By streamlining procedures like lead nurturing, follow-ups, and transaction management, a CRM with automated workflows can increase team productivity and save time.

• Artificial Intelligence (AI): By automating processes and offering insightful data, AI CRM features like tailored recommendations, intelligent lead routing, and predictive analytics can improve your sales efforts.

2. Key experiences to look for

• User-friendly interface: Select a CRM that has an easy-to-use, intuitive interface. It will save you time and lower the learning curve.

• In-depth customer service: To get the most out of a platform, seek out a CRM provider with strong customer service. You can get started quickly and hassle-free if they provide one-on-one onboarding guidance or account manager access.

• Scalability: Make sure the CRM can expand with your company by providing scalability capabilities, more user licenses, and adjustable price structures to meet your evolving requirements.

3. Key specifications to look for 

• Smooth interface with current systems: Select a CRM with smooth integration features if your real estate company currently uses other software tools or systems. Additionally, you can see if the connectors can be custom-integrated if they are not easily accessible.

• Data security: It's critical to look for data security measures like access limits, frequent security updates, and regular compliance because real estate firms handle sensitive customer data.

• Cost and organization: Examine the CRM's pricing and payment schedule, taking into account subscription fees, license fees, and any other costs associated with additional features or services. You can choose a pricing plan that offers the features and assistance you require while also staying within your means.

Make the right selection of CRM tools to grow your real estate business.

It might be difficult to manually manage properties, listings, leads, clients, and other brokers and sellers. You may improve your sales efforts and streamline them with the aid of a real estate CRM. AI-based CRM can assist you in growing your clientele and closing more real estate transactions by automating intricate and repetitive sales tasks.

PropFlo can help you better organize your data, close deals more quickly, and grow your business over time.