The Indian real estate industry is growing rapidly year on year with demand for homes from affordable to luxury and ultra-luxury segments in Tier 1 and Tier 2 cities. Metri cities like Mumbai, Hyderabad, Delhi, and Bangalore have seen tremendous growth in real estate. Some of the major hotspots in Mumbai and Hyderabad gave significant returns to buyers over the years in real estate property investments.  With the growing number of Real estate developers, channel partners and property consultants are constantly looking for ways to manage their real estate operations and grow their revenue by managing presales, leads, marketing and post-sales to serve the customer in a better way and increase the customer loyalty towards them.

In this competitive real estate market, using the strong customer relationship management platform has become a necessity to stay ahead of the competition. Real Estate CRM plays a critical role in managing all your  company’s interactions with prospective and current customers by automating most of the real estate operations from the lead enquiry to possession within one central CRM system.

The main benefits of CRM for your real estate business are reducing lead leakage, automated followups, managing customer data, site visit management, marketing automation to save time, inbuilt telephony for the presales team, improving customer communications, inventory management and managing the multiple channel partners who work along side you for your real estate success. It will have add-on features if you prefer Real Estate CRM with AI technology to manage your business. As many real estate professionals and businesses now realize the importance of CRM software, several solutions have emerged in the market. The CRM market, particularly in India, is saturated with a wide variety of options, each claiming to offer something unique. Its very important to select the right CRM solution that perfectly suits your needs. The main step is choosing the best CRM solution for your business. Whether its free or paid, generic or real estate-specific, the sheer variety can overwhelm real estate businesses. Some CRM companies cater to multiple industries at a time by just tweaking  and doing the custom changes in the CRM functionality and extending the services to many businesses. Man CRM promises you advanced features, but not all deliver on their promises, or not all features are suited to your business requirements.
Further complicating matters, CRM providers often market themselves with heavy descriptions, making it difficult to understand which features are truly valuable for your design.

But which is the most preferred CRM software in India, and what do they offer?

Given the vast number of options in the market, you need a clear, structured approach when choosing a CRM. Here are the key real estate crm softwares listed in sequence, starting from the most preferred.
 

1. PROPFLO CRM

PropFlo is AI Powered customer centric real estate crm for developers and channel partners. It manages customer interactions from the lead enquiry to handover all in one CRM platform with leveraging AI and automation for real estate.
Key features:

• Lead and channel partner management

• Marketing automation

• AI features 

• Third-party integration

• Inventory management

• Sales and post-sales management

WHY CHOOSE?

• Perfect for businesses that want a CRM specifically designed for real estate, and offers Integrated real estate management

• Its AI and automation tools can improve lead conversion and management.

• Suitable for small to large tier enterprises.

• Best in class customer support
• Higher ROI
• No need of dependency on third party applications becuase of Inbuilt WhatsApp and AI.
• Minimum setup time as low as 2-3 days.

Whether you are a small broker or a large real esate development company, PropFlo CRM offers a solution that fits diverse business needs and helps real estate professionals stay ahead in a competitive market.
 

Ratings - 4.8 out of 5

1. ZOHO CRM

Zoho CRM is one of the most popular CRM solutions not only in India but globally. Known for its ease of use and flexibility, Zoho CRM is widely adopted by real estate professionals.

Key Features:

• Lead and contact management

• Sales performance

• Process management

• Integration with other zoho applications 

• Real-time collaboration and mobile accessibility

WHY CHOOSE?

• Ideal for small to medium-sized businesses needing a CRM that’s flexible and cost-effective.

• Perfect for businesses that may already be using other Zoho applications and need a simple, integrated CRM.

DRAWBACKS

• While versatile, some features may not be as advanced as dedicated real estate CRM like PropFlo.

Real estate agents can easily manage their leads and track interactions through Zoho CRM, helping them stay organised and prioritize client relationships.

Ratings: 4.1 out of 5

Base Price - 23 US Dollars per month

1. Freshsales

Freshsales by Freshworks is another highly preferred CRM software in indian real estate market. It is known for its intuitive interface and customer-centric features, Freshsales is designed to simplify complex real estate transactions. 

Key features:

• Lead capture and nurturing

• Visual sales pipeline management

• Integrated phone and email features

• AI- powered lead scoring

• Analytics and reporting tools

WHY CHOOSE?

• Great for businesses that value simplicity and automation in their CRM system.

• Ideal for businesses focused on improving lead management and sales productivity with AI-driven insights.

DRAWBACKS

• May lack some of the advanced customization options and integrations of more established CRMs.

• Best for small to mid-sized businesses; may not scale well for larger enterprises.

Freshsales helps real estate teams improve their sales productivity by ensuring that no lead is lost and that all opportunities are tracked and followed up on effectively.

Ratings - 4.5 out of 5 

Base Price - 9 US Dollars per user per month

1. Pipedrive

Pipedrive is a CRM solution that’s particularly popular with sales teams, including real estate professionals. Its visual pipeline makes it easier for real estate agents to track properties, leads, and deals in a simple, organised manner.

Key features:

• Deal and pipeline management

• Customizable stages and fields

• Workflow automation

• Easy integration with third-party tools

• Reporting and analytics

WHY CHOOSE?

• Excellent for real estate businesses that require an easy-to-use, sales-driven CRM with great pipeline management.

• Best for companies that need custom stages and fields to suit their unique workflow.

DRAWBACKS

• Might not be ideal for companies seeking more comprehensive property management features or post-sales automation, which PropFlo offers.

• Limited marketing automation compared to other CRMs.

Pipedrive offers a streamlined approach to managing real estate transactions, allowing professionals to stay focused on the most important deals and leads.

Ratings - 4.3 out of 5

Base Price - 24 US Dollars per month

1. Salesforce

Salesforce is a leader in the CRM market globally, and it has a strong presence in india as well. While it’s a bit more complex and expensive compared to other CRMs, its scalability and enterprise-level features make it a strong contender for large real estate companies.

Key features:

• Comprehensive lead and opportunity analysis

• Real-time analytics and reporting

• Marketing automation tools

• Customizable workflows 

• Integration with third- party apps

WHY CHOOSE?

• Ideal for large-scale real estate companies with complex needs and multiple stakeholders.

• If you need advanced features like AI and deep analytics, Salesforce is a top choice.

DRAWBACKS

• Its complexity and higher pricing make it unsuitable for smaller businesses or teams that do not need enterprise-grade features.

• The learning curve can be steep, and the setup may require dedicated resources.

Ratings - 4.3 out of 5

Base Price - 165 US Dollars per month

1. Hubspot CRM

HubSpot CRM is one of the most user-friendly CRM solutions available in India, offering a free version with a rich set of features suitable for real estate professionals. It’s designed to be simple yet powerful, making it a great option for small to medium-sized businesses.

Key Features:

• Lead management and tracking

• Email marketing automation

• Customizable reporting dashboards

• Integration with HubSpot Marketing Hub and Sales Hub

• Activity tracking and follow-up reminders

WHY CHOOSE?

• Great for small-to-medium-sized businesses, especially those looking for a free CRM with easy-to-use features.

• The free version is robust enough for basic CRM needs, while the paid version offers more advanced features like sales automation.

DRAWBACKS

• Lacks some of the advanced features and customization options that larger, more complex CRMs offer.

• Limited property management features compared to specialized real estate CRMs.

HubSpot CRM provides a simple solution for real estate businesses that need to manage their contacts and sales without the need for a steep learning curve.

Ratings - 4.4 out of 5

Base Price - 15 US Dollars per month

1. PropertyBase

PropertyBase is a Realtor CRM built specifically for the real estate industry. This CRM is ideal for large real estate agencies, brokers, and developers who need advanced features for managing their sales pipeline, marketing campaigns, and property listings.

Key Features:

• Property management tools

• Lead generation and tracking

• Automated follow-ups and notifications

• Email marketing integration

• Real-time reporting and dashboards

WHY CHOOSE?

• Best for large real estate agencies or developers who need specialized tools for property management and advanced lead generation.

• Excellent integration capabilities with third-party tools, making it adaptable to various business workflows.

DRAWBACKS

• Can be overkill for small businesses or individual agents due to its complexity and high price point.

• If you’re just starting out or running a small real estate agency, you may find it too complex for your needs.

PropertyBase stands out because of its advanced integrations and ability to handle large amounts of data, making it suitable for large enterprises.

ratings - 4.7 out of 5

Base Price - 70 US Dollars per month

1. Bitrix24

Bitrix24 offers a combination of CRM, project management, and communication tools, making it a versatile choice for real estate businesses. It’s a great option for teams looking for a unified platform that supports lead management, client communication, and document storage.

Key Features:

• Lead management and follow-up automation

• Task and project management

• Document management and collaboration tools

• Integrations with external apps like Google Workspace and Microsoft Office

• Activity tracking and detailed reporting

WHY CHOOSE?

• Ideal for businesses that need a CRM along with task management and internal team collaboration tools in a single platform.

• Great for businesses that want a comprehensive solution without paying for multiple software subscriptions.

• It offers a free version but some tools like telephony and apps from bitrix24 market are available only on paid versions.  

DRAWBACKS

• Might be overwhelming for small businesses that only need a basic CRM.

• Limited to businesses that need a unified platform; if your focus is purely on CRM and sales, other options may be better.

Bitrix24’s comprehensive set of tools ensures real estate businesses can operate smoothly without needing to rely on multiple platforms.

Ratings - 4.1 out of 5

Base Price - 20 US Dollars for 5 users per month

CONCLUSION

The Indian real estate market is filled with all kinds of CRMs according to the needs of developers and customers. CRMs offer a wide range of features to establish and coordinate their business. Finding a CRM that suits your needs and improves your business is a major task one must look into. PropFlo CRM Software fulfill most of the needs of the real estate developers and agents with its real esate specific features and use of AI technology in CRM, you should definitely go for this not just because of the featurs and technology it also support in the best possible way for all your requirements.